Finally available in bookstores, Seth Godin's cult classic on the future of marketing For generations, marketers, industrialists, and politicians have catered their message to the normal and have tried to tell consumers what they should buy, use... Google Books
Originally published: September 21, 2011
Author: Seth Godin
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What is the summary of we are all weird?
What is the summary of the book weird?
Mass is dead. Here comes weird. Human beings prefer to organize in tribes, into groups of people who share a leader or a culture or a definition of normal.
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Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, ...
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"This is a book about giving a damn. It's about caring about what you do and (as important) who you do it for. Professional apathy is a relic of a dead era and, ...