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(242) · $17.60
Why does this book matter? It provides a simple way of thinking through the flow of innovation from Mystery through Heuristics to Algorithms in an organization.
The Design of Business
Book by Roger Martin
4.8/5 · ThriftBooks
The Design of Business: Why Design Thinking is the Next Competitive Advantage is a 2009 book by Roger Martin, Dean of the University of Toronto's Rotman School of Management. Wikipedia
Originally published: 2009
Author: Roger Martin
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Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation. FORMAT: Hardcover
In the book, Martin describes the concept of design thinking, and how companies can incorporate it into their organizational structure for long term innovation ...
Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
Jun 12, 2023 · The book teaches that design thinking is much more than following a specific methodology or using certain phrases or applying design thinking ...
Martin believes that the only way to live a fulfilling life is to become opposable--to stop doing what everyone does, and take time for yourself to do something ...
Jun 12, 2023 · It teaches about the conflicts between intuitive and analytical decision making. It teaches about the need for both discovery and efficiency. In ...
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(241) · In stock
Why does this book matter? It provides a simple way of thinking through the flow of innovation from Mystery through Heuristics to Algorithms in an organization.
This is a book about management. It's about how to manage innovations that customers do not expect but that they eventually love. … This strategy is called ...
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(5)
The Design of Business: Why Design Thinking... by Roger L. Martin. $6.89 Save $28.11! List Price: $35.00. Select Format. Format: Hardcover ($6.59 - $26.71).