Phil Barden
Author
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Phil Barden is the Managing Director of DECODE Marketing Ltd, where he combines his more than 25 years of brand management (Unilever, Diageo and T-Mobile) with leading-edge cognitive and social psychology, ... Google Books
Born: 1965 (age 59 years)
“Considered and highly intelligent, Phil drives brand equity by developing market-leading propositions based on deep consumer understanding. As VP Consumer ...
Author of 'Decoded. The Science Behind Why We Buy'. MD of decision science consultancy, decode marketing. Fellow of The Marketing Society.
$13.00
Phil Barden is a proven marketer with over 25 years' experience, including senior and international roles at... Read full bio. Most popular.
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(282) · $39.76
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to ...
Oct 14, 2023 · Phil Barden: Distinctive brand assets are things that can evoke the brand in memory without the brand name being present. They can be visual, ...
Duration: 1:06:09
Posted: Jan 17, 2023
Posted: Jan 17, 2023
Duration: 46:08
Posted: Mar 4, 2024
Posted: Mar 4, 2024
Feb 24, 2024 · 4 highlights from our chat with Phil Barden, author of 'Decoded' · 1. Brand equity as framing · 2. The difference between gain and non-loss · 3.
Oct 30, 2023 · The Decode Marketing MD speaks about how direct mail engages multiple senses and how marketers must combine behavioural principles when ...
$21.99
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization