This book provides a lucid, updated account about what is involved in successfully introducing and getting mainstream acceptance of disruptive innovations in ...

The "chasm" is the gap between sales to technically literate buyers and mainstream buyers. Moore's book provides well thought out strategies for bridging this ...

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing.

His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold ...

7 giu 2021 · The chasm, Moore explains, is because early adopters are open to change; they aspire to “get a jump on the competition…and expect a radical ...

The book introduces the concept of 'chasm', a significant gap between the early market and mainstream market, and addresses ways and challenges of crossing it.

Focus on a single point, driving competitors out of the targeted niche market. Then move to adjacent markets. The important thing about this strategy is to ...

Based on the classic bell curve distribution, Crossing the Chasm is a concept for visualizing the adoption of a new technology over time: starting with a small ...