Purchase funnel
The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. Wikipedia
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Dec 2, 2022 · The purchase funnel, or purchasing funnel, is a marketing model that illustrates steps a consumer takes to purchase a company's goods, works or ...
A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.
The classic definition of a conversion funnel / purchase funnel is a way to comprehend the flow of potential prospects into paying customers.