To start, sign in with the Google account used to verify your business. On Google Maps, tap your profile picture on the top right corner of the mobile app and select “Your Business Profile” to access these tools. On Google Search, look up your business by name or search “my business” to update your profile.

To qualify for a Business Profile, a business must make in-person contact with customers during its stated hours. There are some exceptions: ATMs, video-rental kiosks, and express mail drop boxes are permitted. If you add these locations, you must include contact information for customers to get help.

Google My Business: Served all business sizes but was particularly useful for small and local businesses. Google Business Profile: Continues to focus on small and local businesses, with the rebranding aiming to make the process more straightforward for small business owners.