The Brand Gap
Book by Marty Neumeier
Originally published: January 24, 2003
Author: Marty Neumeier
Using the visual language of the boardroom, The Brand Gap presents the first unified theory of branding—a set of five disciplines that let companies bridge ...
The Brand Gap: How to Bridge the Distance Between Business ...
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(1,431) · In stock
The book is based upon five disciplines of branding: differentiate, collaborate, innovate, validate, and cultivate. The author suggests, throughout the book, ...
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Read 276 reviews from the world's largest community for readers. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas mo…
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or.
As globalism removes barriers, people erect new ones. They create tribes—intimate worlds they can understand and participate in. Brand names are tribal gods, ...
Rating
(1,431) · $17.27
The book is based upon five disciplines of branding: differentiate, collaborate, innovate, validate, and cultivate. The author suggests, throughout the book, ...
Here you'll find the ideas, techniques, and principles that every brand master needs. This is the place to buy books. Read articles. Sign up for workshops.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or ...