E. Jerome McCarthy
Professor i autor
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E. Jerome McCarthy va ser un professor i autor de màrqueting nord-americà. Va proposar el concepte de la mescla de màrqueting de 4 Ps al seu llibre de 1960 Màrqueting bàsic: un enfocament gerencial, que ha estat un dels llibres de text més... Viquipèdia
Naixement: 20 de febrer del 1928
Defunció: 3 de desembre del 2015, Michigan
Camp de treball: Màrqueting
Membre de: American Marketing Association; American Economic Association
Més preguntes
What is the theory of Jerome McCarthy?
What are McCarthy's 4 P's of marketing?
What are the four Ps of marketing according to EJ McCarthy?
Who is known as the father of marketing mix?
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing ...
Marketing professor at Michigan State University, and a pivotal figure in the development of marketing thinking, particularly what has come to be known as ...
Durada: 10:17
Publicat: 17 d’ag. 2022
Publicat: 17 d’ag. 2022
19,89 USD
Basic Marketing: A Global-Managerial Approach, 11th Edition [McCarthy, E. Jerome, William D. Perreault Jr.] on Amazon.com. *FREE* shipping on qualifying ...
The Online Books Page. Online Books by. E. Jerome McCarthy. (McCarthy, E. Jerome (Edmund Jerome)). Books from the extended shelves:.
14 de des. 2011 · E. Jerome McCarthy was an American marketing professor who has lectured at several universities such as Michigan State University.
6 de març 2024 · McCarthy streamlined this concept into the four Ps—product, place, price, and promotion—to help marketers design plans that fit the dynamic ...
Abstract. The marketing mix of Product, Price, Promotion, and Place was introduced to marketing education by E. Jerome McCarthy in 1960. These mnemonically easy ...
Essentials of Marketing, 12th Edition. by William D. Perreault Jr. 3.93.9 out of 5 stars. (68). Paperback. $158.99$158.99. FREE delivery Apr 15 - 18.
12 de jul. 2020 · E. Jerome McCarthy provided the 4P marketing mix, a framework by means of the 4 P's: Price, Promotion, Product and Place.