Marketing 4. 0: Moving from Traditional to Digital
Book by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. ... Google Books
Originally published: November 17, 2016
Authors: Philip Kotler, Iwan Setiawan, and Hermawan Kartajaya
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Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing ...
Marketing 4.0 is a marketing approach that combines online and off line interaction between companies and customers, blends style with substance in building ...
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing ...
Apr 30, 2022 · Marked by the agility and influence of technology, Marketing 4.0 requires the adaptation of companies and strategies to meet Consumer 4.0.
Marketing 4.0 Argues the Marketplace Has Changed, and the Customer is in Control. The fourth iteration of Phil Kotler's landmark work emphasizes the convergence ...
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Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing ...
May 5, 2018 · Marketing 4.0 is the sequel to our widely-recognized concept of Marketing 3.0, which calls for brands to touch the human spirit.
Nov 10, 2023 · Traditional marketing revolved around the Four Ps: Product, Price, Place, and Promotion. But in "Marketing 4.0", Kotler introduces the Four Cs, ...
Compared to traditional marketing, Marketing 4.0 allows companies to get the most out of their media investment through audience segmentation and data analysis.