Claude C. Hopkins
American adman and author
Claude C. Hopkins was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. Wikipedia
Born: January 14, 1866, Hillsdale, MI
Died: 1932 (age 66 years), Spring Lake, MI
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Claude C. Hopkins (1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, ...
Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and ...
Jul 17, 2021 · One of the copywriting classics is a book called My Life in Advertising (Amazon affiliate link) by legendary copywriter Claude C. Hopkins.
Claude Hopkins swipe file ... profitable advertising, marketing & rare copywriting examples from our giant swipe file archive.
Claude Hopkins created “Reason-Why Advertising” which, as David Ogilvy later wrote, “perceived the importance of brand images a generation before the term ...
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Dec 20, 2018 · Claude Hopkins was a leader in the creation and development of modern day consumer brand advertising and direct response marketing.
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Duration: 7:41
Posted: Oct 31, 2022
Posted: Oct 31, 2022