The Brand Gap: How to Bridge the Distance Between Business ...
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(1.430) · 27,42 $ · Auf Lager
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or ...
Using the visual language of the boardroom, The Brand Gap presents the first unified theory of branding—a set of five disciplines that let companies bridge ...
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Need books for your branding team? Bulk discounts on the THE BRAND GAP are available for educational and corporate groups. Contact STEPHANIE.WALL@NEWRIDERS.COM.
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(5.118)
Read 275 reviews from the world's largest community for readers. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas mo…
39,99 $ Auf Lager
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or.
39,99 $
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world ...
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(1.430) · 17,27 $ · Auf Lager
The book is based upon five disciplines of branding: differentiate, collaborate, innovate, validate, and cultivate. The author suggests, throughout the book, ...
39,99 $
Description. All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy.
As globalism removes barriers, people erect new ones. They create tribes—intimate worlds they can understand and participate in. Brand names are tribal gods, ...