Blue Ocean Strategy
Book by Renée Mauborgne and W. Chan Kim
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. Wikipedia
Originally published: 2004
Authors: Renée Mauborgne and W. Chan Kim
Genre: Business Management
ISBN: 1-59139-619-0 ISBN 978-1-62527-449-6 (expanded edition)
Pages: 240 pp, 287 pp (expanded edition)
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Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.
Blue ocean strategy, by contrast, is about doing business where there is no competitor. It is about creating new land, not dividing up existing land. Focusing ...
Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, ...
May 11, 2023 · I recently found this awesome book called 'Blue Ocean Strategy: How to Stand Out and Succeed in a Crowded Market.
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A "Blue Ocean Strategy" sees market boundaries and industry structures as flexible. This book was written to help people find new markets, analyze if the new ...
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Mar 13, 2024 · The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” ( ...
BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space where there is no competition. It is about ...
To sustain themselves in the marketplace, red ocean strategists focus on building advantages over the competition, usually by assessing what competitors do and ...
The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market ...