E. Jerome McCarthy
American professor and author
>
Edmund Jerome McCarthy was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing... Wikipedia
Born: February 20, 1928
Died: December 3, 2015 (age 87 years), Michigan
Education: University of Minnesota (1954) and Northwestern University (1950)
Other names: E. Jerome McCarthy, Jerry McCarthy
Thesis: An Analysis of the Use of Marketing Research in Product Development, 1958
Show more
Show less