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Rhododendron ferrugineum

Plant
Rhododendron ferrugineum, the alpenrose, snow-rose, or rusty-leaved alpenrose is an evergreen shrub that grows just above the tree line in the Alps, Pyrenees, Jura and northern Apennines, on acid soils. It is the type species for the genus... Wikipedia
Scientific name: Rhododendron ferrugineum
Genus: Rhododendron
Family: Ericaceae
Order: Ericales