Carl Hovland
Psychologist
Carl Iver Hovland was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra... Wikipedia
Born: June 12, 1912, Chicago, IL
Died: April 16, 1961 (age 48 years), New Haven, CT
Education: Yale University (1936) and Northwestern University