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Crossing the Chasm
Book by Geoffrey Moore
4.5/5 ·
Blinkist
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm, is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by ...
Wikipedia
Originally published
:
1991
Author
:
Geoffrey Moore
Genre
:
Non-fiction
ISBN
:
0-06-051712-3
Pages
:
227