Moments of Truth
Marketing
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![Marketing: The 4 Moments of Truth [Chart] - Heidi Cohen](/imgres?imgurl=https://heidicohen.com/wp-content/uploads/Marketing-4-Moments-of-Truth.jpg&imgrefurl=https://heidicohen.com/marketing-the-4-moments-of-truth-chart/&h=339&w=512&tbnid=5EfTgT8tZb1sVM&q=Moment+of+truth+(marketing)&tbnh=87&tbnw=131&usg=AI4_-kT3JkgVHh55Y15SBUz_40r29tnU2Q&vet=1&docid=q3rbbX7ydlB5tM&sa=X&ved=2ahUKEwi2tOOeh7OGAxVsrYkEHamRDo8Q9QF6BAgAEAg)
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Moment of truth in marketing, is the moment when a customer/user interacts with a brand, product or service to form or change an impression about that particular brand, product or service. In 2005, A. G. Lafley, Chairman, President & CEO of... Wikipedia