Close-Up
Toothpaste
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Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market. Wikipedia
Parent companies: Unilever and Church & Dwight
Introduced: 1967; 57 years ago