Drive audience growth with even more ways to tailor your custom store listings, including for inactive users, and soon, for users coming from Google Ads campaigns. New listing groups also make it easier to create and maintain listings.

Check out our experimental Generative-AI technology to help you get started with your English store listings, or quickly translate your app and store listing into 10 languages with new machine translation models from Google Translate.

Better understand how app quality affects discovery and featuring on Google Play with our new framework.

Optimize your monetization strategy with price experiments for in-app products and new capabilities for subscription base plans that allow you to offer multiple prices per billing period.

Build trust and give users greater clarity and control over their data with new deletion features.