Christian Grönroos
Business theorist
Christian Grönroos is a Finnish academic focused on service and relationship marketing. His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business."... Wikipedia
Place of birth: Helsinki, Finland
Nationality: Finnish
Parents: Anni-Liisi of Sabel and Kaarle Einari
Affiliation: Hanken School of Economics
Research interests: Marketing