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Bratz

Product line
Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001. The four original 10-inch dolls were released on May 21, 2001 — Yasmin, Cloe, Jade, and Sasha. Wikipedia
Inventor(s): Carter Bryant
Slogan: "the girls with the passion for fashion"