Prove you're an AdWords expert in the Specialist Challenge

Get ready to put your competitive spirit — and your AdWords expertise — into overdrive. Take part in the Specialist Challenge and show clients that you're an office of AdWords experts.

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How it works

Once you register for the challenge, you'll have a chance to join the weekly livestreams designed to help you prepare for the exams. These are interactive sessions and our host Benjamin Mangold will be doing live Q&A.

Every member of your team who passes the AdWords Fundamentals and the addtional 5 AdWords exams by 6 April 2018 will receive the 2018 Specialist certificate.*

In order to take the exams, please visit Academy for Ads

*Please note in order to receive a Specialist certificate, participants must be registered for the Specialist Challenge, provide accurate details for delivery within the registration form, live in Australia or New Zealand and must've passed the AdWords Fundamentals and the additional 5 AdWords exams by March 31, 2018. See the FAQs for full details. 

Livestream Schedule

AdWords Fundamentals - 22 February

During this livestream, we’ll cover everything from the basic and intermediate aspects of online advertising and AdWords, the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimise your campaign's performance.

12:00 pm, Thu 22 Feb 2018

*Please watch on YouTube if you'd like to participate and ask questions. 

Mobile Advertising - 1 March

During this livestream, we’ll cover everything from how mobile works, mobile trends and opportunity, bidding and targeting, mobile ads, measurement and more.

12:00 pm, Thu 1 Mar 2018

*Please watch on YouTube if you'd like to participate and ask questions. 

Video Advertising - 8 March

During this livestream, we’ll cover everything from basic to advanced concepts, including how video ads on YouTube and the Google Display Network can help your clients meet their advertising goals. Also covered will be campaign creation and management, and performance measurement and optimisation.

12:00 pm, Thu 8 Mar 2018

*Please watch on YouTube if you'd like to participate and ask questions. 

Search Advertising - 15 March

During this livestream, we'll cover everything from how search works, how to organise campaigns, ad formats, and how to monitor and optimise performance.

12:00 pm, Thu 15 March 2018

*Please watch on YouTube if you'd like to participate and ask questions. 

Display Advertising - 22 March

During this livestream, we'll cover everything from basic to advanced concepts, including best practices for creating, managing, measuring, and optimising display ad campaigns across the Display Network.

12:00 pm Thu 22 Mar 2018

*Please watch on YouTube if you'd like to participate and ask questions. 

Shopping Advertising - 29 March

During this livestream, we'll cover everything from creating and managing your Google Merchant Centre account, product data feed submission, bidding and optimisation and more.

12:00 pm, Thu 29 Mar 2018

*Please watch on YouTube if you'd like to participate and ask questions. 

How to Watch

For each session, you can find the livestream links in the tabs above. If you would like to participate in the Q&A, please ensure you're watching directly on YouTube. 

Viewing tips:

To get the best livestream viewing experience, here are some recommendations: 

  • Click the settings icon on the bottom right of the video player and select ‘quality’

  • Switch your video resolution to HD when you hit play

  • Put the video on full-screen.

If the livestream doesn’t begin automatically, try refreshing the page.

Submitting questions:

If you have any relevant questions during the livestream, simply type them into the comments section on YouTube and our host will answer them live.  

Joining late?

Running a little bit late? Don’t worry. You can use the live-rewind feature to catch up, just drag the cursor at the bottom of the video back to the start.

After the Livestream:

The sessions will be recorded. So, you can review all of it or specific parts in your own time. In case you've missed anything or want to revisit previous videos, the recordings will be available on this site. 

 

Meet our trainer - Benjamin Mangold
Ben Mangold

Benjamin Mangold is Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognised Google Analytics, Google AdWords and online marketing expert.

Benjamin consults with leading brands on data-driven integrated online campaigns, helping business, government, university and nonprofit organisations with campaigns and training courses to measure and continuously improve their results.

He loves sharing the latest techniques and tips for digital advertising and digital analytics. His launch of the annual Analytics Conference in 2012, attracting world leading speakers, highlights his focus on learning and knowledge sharing.